Who Owns WordPress? WordPress Ownership Explained

Updated: August 7, 2023


WordPress, the ubiquitous and dynamic content management system, has become an integral part of the digital landscape, powering millions of websites and online platforms across the globe. Established as an open-source project in 2003, WordPress has evolved from a simple blogging platform to a versatile and robust tool that empowers individuals, businesses, and organizations to create and manage their online presence effortlessly. At its core, WordPress exemplifies the democratization of the web, enabling users of all technical levels to craft engaging and functional websites.

The ownership structure of WordPress is unique and reflective of its open-source philosophy. Unlike traditional software products, WordPress is not owned by a single entity or corporation. Instead, it operates under the collective stewardship of a passionate community of developers, contributors, and users who collaborate to improve, maintain, and extend its capabilities. This decentralized approach embodies the principles of transparency, collaboration, and shared knowledge that are at the heart of the open-source movement.

The nonprofit organization at the helm of WordPress is the WordPress Foundation. Established in 2010, the foundation serves as the legal and organizational framework that supports the ongoing development and maintenance of the platform. It safeguards the open-source nature of WordPress, ensuring that it remains freely accessible to all and that its source code remains open for anyone to examine, modify, and distribute.

Matt Mullenweg, one of the original co-founders of WordPress, has played a pivotal role in guiding the project’s trajectory. While not an owner in the traditional sense, Mullenweg’s vision and leadership have been instrumental in shaping WordPress into the global phenomenon it is today. He continues to influence its evolution through his involvement in the WordPress Foundation and his contributions to the development of the software.

History of WordPress

WordPress, a ubiquitous and powerful content management system (CMS), has a rich history that spans over two decades. It has evolved from a simple blogging platform to a versatile and widely-used tool for creating websites and managing digital content. Here is a brief overview of the history of WordPress:

  1. 2001 – 2003: Origins and B2/Cafelog: The origins of WordPress can be traced back to 2001 when developer Matt Mullenweg and Mike Little were using a blogging platform called b2/cafelog. Discontent with the platform’s direction, Mullenweg decided to create his own fork of b2/cafelog, which eventually led to the birth of WordPress.

  2. 2003: WordPress is Born: On May 27, 2003, Mullenweg and a group of developers released the first version of WordPress, known as WordPress 0.7. It introduced the user-friendly interface and template-driven design that WordPress is now famous for.

  3. 2004: Plugin System and Themes: The release of WordPress 1.2 brought significant improvements, including the introduction of a plugin architecture that allowed developers to extend and customize WordPress’s functionality. Themes also became an integral part of WordPress, enabling users to change the appearance of their websites easily.

  4. 2005 – 2007: Rapid Growth and Community: During this period, WordPress gained momentum, attracting a growing community of users and developers. The introduction of features like built-in search engine optimization (SEO) and the “Pages” feature expanded its capabilities beyond blogging.

  5. 2008: WordPress 2.7 and Admin Redesign: WordPress 2.7 brought a major redesign of the administration interface, making it more intuitive and user-friendly. This version also introduced automatic upgrades for plugins and themes.

  6. 2010: Introduction of Custom Post Types: WordPress 3.0 marked a significant milestone with the inclusion of custom post types and the introduction of the “Twenty Ten” default theme. These enhancements expanded WordPress’s use beyond blogging to more complex content management scenarios.

  7. 2012: WordPress 3.4 and Theme Customizer: Version 3.4 introduced the Theme Customizer, allowing users to preview and customize themes in real-time before applying changes.

  8. 2015: REST API Integration: WordPress 4.4 integrated the REST API infrastructure, paving the way for easier integration with other applications and services.

  9. 2018: Gutenberg and Block Editor: WordPress 5.0 brought the revolutionary Gutenberg editor, a block-based content editor that modernized the way content is created and organized within WordPress.

  10. 2021: Full Site Editing and Continued Evolution: WordPress continues to evolve, with ongoing enhancements to the block editor and the introduction of Full Site Editing features, allowing users to design entire web pages using blocks.

Throughout its history, WordPress has grown from a simple blogging tool into a sophisticated and extensible platform that powers a significant portion of the web. Its open-source nature, strong community, and commitment to accessibility and usability have contributed to its enduring popularity and widespread adoption by individuals, businesses, and organizations worldwide.

How Automattic Started

Automattic, the company behind WordPress.com and other popular web services, was founded by Matt Mullenweg, who is also one of the co-founders of the WordPress open-source project. Here’s a brief overview of how Automattic started:

  1. Background and WordPress Origins: In 2003, Matt Mullenweg was an active contributor to the b2/cafelog blogging software. However, dissatisfaction with the direction of the project led Mullenweg to collaborate with Mike Little to create a fork of b2/cafelog, which became the foundation for WordPress. WordPress quickly gained traction as an open-source blogging platform.

  2. Formation of Automattic: As the popularity of WordPress grew, Mullenweg recognized the need for a dedicated company to provide commercial services and products built around the WordPress platform. In 2005, he founded a company called Automattic (a portmanteau of “automatic” and “ematic,” referring to the automatic nature of the services they aimed to provide) to support and enhance the WordPress ecosystem.

  3. Investment and Expansion: Automattic secured venture capital funding to support its growth. Over the years, the company expanded its portfolio beyond WordPress to offer a range of products and services. This included services like Akismet (a spam-filtering system), Jetpack (a suite of tools for self-hosted WordPress sites), and VaultPress (a backup and security service).

  4. Contributions to Open Source: Despite being a for-profit company, Automattic has maintained a strong commitment to the principles of open-source software. It has continued to contribute to the WordPress open-source project and other open-source initiatives, aligning with the collaborative and community-driven nature of the web.

  5. Growth and Acquisitions: Automattic’s acquisitions have played a significant role in its expansion. It acquired various companies and products that complemented its mission and contributed to the WordPress ecosystem. Notable acquisitions include WooCommerce (an e-commerce platform), Gravatar (an avatar service), and Tumblr (a microblogging platform).

  6. Remote Work Culture: Automattic is known for its unique remote work culture. The company has a distributed team of employees who work remotely from around the world. This approach aligns with Mullenweg’s vision of enabling employees to work in environments where they are most comfortable and productive.

Today, Automattic continues to evolve and innovate, offering a wide range of products and services that cater to individuals, bloggers, businesses, and developers. It plays a pivotal role in the WordPress ecosystem and the broader online landscape, while also exemplifying a unique approach to company culture and remote work.

What is the Difference Between WordPress.org and WordPress.com

WordPress.org and WordPress.com are two distinct platforms that offer different approaches to creating and managing websites. While they share the same name and core software, there are key differences between them:

  1. Hosting and Control:

    • WordPress.org: Often referred to as self-hosted WordPress, WordPress.org provides you with the WordPress software that you can download and install on your own web hosting server. This gives you complete control over your website’s design, functionality, and data. You can use custom themes, install plugins, and modify the code as needed.
    • WordPress.com: WordPress.com is a hosted platform where your website is hosted on WordPress.com’s servers. While it offers a simplified setup process, it also limits the level of control you have over your site’s design and functionality. You can choose from a selection of themes and plugins, but you can’t install custom themes or upload custom plugins unless you’re on a higher-tier plan.
  2. Customization:

    • WordPress.org: With self-hosted WordPress, you have the freedom to fully customize your website using custom themes and plugins. You can edit the code, add custom features, and create a unique online presence tailored to your specific needs.
    • WordPress.com: Customization options on WordPress.com are more limited, especially on lower-tier plans. You can choose from pre-designed themes and add-ons, but the ability to modify the underlying code or use custom themes/plugins is restricted.
  3. Monetization:

    • WordPress.org: You have complete control over how you monetize your self-hosted WordPress site. You can display ads, sell products or services, and implement various revenue-generating strategies.
    • WordPress.com: Monetization options on WordPress.com are more restricted on lower-tier plans. To have more flexibility in monetization, you may need to upgrade to a higher-tier plan or use the Business plan.
  4. Cost:

    • WordPress.org: The WordPress software itself is free to download and use. However, you’ll need to pay for your own web hosting and domain name.
    • WordPress.com: WordPress.com offers both free and paid plans. The free plan includes a WordPress.com subdomain and limited features. Paid plans offer more features and customization options, with higher-tier plans providing greater control and flexibility.
  5. Maintenance and Security:

    • WordPress.org: As the owner of a self-hosted WordPress site, you’re responsible for maintaining your website, applying updates, and ensuring security measures are in place.
    • WordPress.com: WordPress.com takes care of hosting, updates, and security, relieving you of some maintenance tasks. However, you have less control over these aspects.

In summary, the choice between WordPress.org and WordPress.com depends on your level of technical expertise, desired customization, control, and future scalability. WordPress.org is suitable for those who want complete control and flexibility, while WordPress.com offers convenience and simplicity for those who prefer a hosted solution.

The WordPress Project, WordPress Foundation, and Automattic

The WordPress ecosystem consists of three main entities: the WordPress Project, the WordPress Foundation, and Automattic. Each of these entities plays a distinct role in the development, promotion, and support of the WordPress platform.

  1. The WordPress Project: The WordPress Project refers to the collaborative and open-source community responsible for the development and maintenance of the WordPress software. This project is driven by a global community of contributors, including developers, designers, translators, and volunteers, who work together to improve and enhance the WordPress platform. The WordPress Project encompasses the core software, themes, plugins, and the overall ecosystem that makes WordPress a versatile content management system. The project is governed by a set of guiding principles and decisions are made through open discussions and consensus-building processes.

  2. The WordPress Foundation: The WordPress Foundation is a nonprofit organization established in 2010 to support and protect the open-source nature of the WordPress platform. It is responsible for maintaining the WordPress trademark and ensuring that the software remains freely available to all. The foundation promotes and educates about the values of open-source software and the benefits of the WordPress ecosystem. It organizes events like WordCamp, which are community-driven conferences focused on WordPress, and it provides resources and grants to support the growth and sustainability of the WordPress community.

  3. Automattic: Automattic is a private company founded by Matt Mullenweg, one of the original co-founders of WordPress. While Automattic is not the owner of WordPress in the traditional sense, it plays a significant role in the WordPress ecosystem. Automattic is responsible for developing and maintaining various products and services related to WordPress, including WordPress.com, Jetpack (a suite of tools and services for WordPress websites), WooCommerce (an e-commerce platform), and more. These services contribute to the sustainability of the WordPress ecosystem and help generate revenue to support the company’s activities.

The WordPress Project represents the collective efforts of the open-source community in developing the WordPress software. The WordPress Foundation safeguards the open-source principles and promotes the WordPress ecosystem through events and education. Automattic, while separate from the open-source community, contributes to the ecosystem by developing related products and services that complement and support the WordPress platform.

Who Owns WordPress Websites

WordPress websites are typically owned and operated by individuals, businesses, organizations, or entities that have created and maintain the content and functionality of the websites. The ownership of a WordPress website rests with the person or entity that has control over its domain name, hosting account, and website content.

Here are some key points regarding ownership of WordPress websites:

  1. Domain Name Ownership: The domain name (e.g., www.example.com) is a crucial component of a website’s identity and online presence. The individual or organization that registers and pays for the domain name is considered the owner of that domain.

  2. Hosting Account Ownership: The hosting account is where the website’s files, databases, and other resources are stored. The person or entity that pays for the hosting services and manages the hosting account is the owner of the hosting.

  3. Content and Design Ownership: The content (text, images, videos, etc.) and design elements (themes, templates, layouts) of the website are typically created and managed by the website owner. This content ownership extends to blog posts, pages, products (if it’s an e-commerce site), and any other components unique to the website.

  4. Legal and Copyright Ownership: The website owner is responsible for the legal aspects of the website, including compliance with copyright laws, terms of use, privacy policies, and any other applicable regulations. Original content on the website, such as articles, images, and videos, may be subject to copyright, and the website owner typically retains the copyright to their original work.

It’s important to note that while individuals and organizations own and operate WordPress websites, the underlying WordPress software is open-source and free to use. This means that the core software itself is not owned by any individual or organization, and it can be freely downloaded, installed, and modified by anyone.

Additionally, if you’re using a WordPress.com website, the hosting and platform are managed by Automattic (the company behind WordPress.com), and you’re subject to the terms and conditions of their service.

Why Do Developers Contribute to WordPress

Developers contribute to WordPress for a variety of reasons, driven by a combination of personal, professional, and altruistic motivations. The WordPress project’s open-source nature and its extensive community create an environment that encourages and welcomes contributions from developers worldwide. Here are some key reasons why developers choose to contribute to WordPress:

  1. Passion for Open Source: Many developers have a genuine passion for open-source software and believe in the principles of collaboration, transparency, and community-driven development. Contributing to WordPress allows them to be part of a global movement that empowers individuals and organizations to create and share freely accessible technology.

  2. Skill Enhancement and Learning: Contributing to WordPress provides developers with opportunities to enhance their skills and learn from experts in various fields. They can work on complex coding challenges, gain experience in software architecture, and learn about best practices in development, security, and performance optimization.

  3. Resume Building and Professional Growth: Active contributions to a widely used and respected open-source project like WordPress can significantly boost a developer’s resume and professional profile. It showcases their expertise, dedication, and ability to work collaboratively, potentially leading to new career opportunities, job offers, or freelance work.

  4. Networking and Community: The WordPress community is vast and inclusive, offering developers the chance to connect with like-minded individuals, attend events (such as WordCamps), and build relationships with industry professionals. Networking within the community can lead to mentorship, collaboration, and the exchange of knowledge.

  5. Impact and Influence: Contributing to WordPress allows developers to directly influence the direction and features of the platform. Their contributions, whether through code, documentation, or design, can shape the future of WordPress, impacting millions of websites and users around the world.

  6. Solving Real-World Problems: Developers are often drawn to solving real-world problems and addressing challenges faced by WordPress users. By contributing code, plugins, or themes, they can create solutions that improve user experiences and make WordPress more versatile and user-friendly.

  7. Giving Back to the Community: Many developers feel a sense of responsibility to give back to the community that has provided them with a powerful and free tool. They want to contribute their expertise to ensure that WordPress remains a robust, secure, and accessible platform for all.

  8. Recognition and Contribution Credits: WordPress acknowledges and credits contributors for their work, which can be motivating for developers. Contribution recognition is visible in commit logs, contributor profiles, and official acknowledgments, providing a sense of accomplishment and pride.

  9. Philanthropic and Altruistic Reasons: Some developers contribute to WordPress purely out of a desire to give back to society and promote the greater good. They believe in making technology accessible to all, regardless of financial or technical barriers.

Developers contribute to WordPress for a combination of personal growth, professional advancement, community engagement, skill development, and the opportunity to have a positive impact on the open-source ecosystem and the broader web community. The collaborative nature of WordPress encourages diverse contributions, making it a vibrant and evolving platform.

Frequently Asked Questions

Yes, anyone can contribute to the development of WordPress. The open-source nature of the project encourages contributions from developers, designers, translators, and volunteers of all skill levels. Contributions can include code, bug reports, documentation, translations, and more.

Matt Mullenweg is one of the original co-founders of WordPress and has played a significant role in its development and direction. While he is a key figure in the WordPress community and has been involved in its leadership, he does not own WordPress in the traditional sense. WordPress is a collaborative effort involving many individuals and organizations.

Automattic is a company founded by Matt Mullenweg that provides commercial products and services related to WordPress. While Automattic contributes to the WordPress ecosystem, it is a separate entity from the open-source project. Automattic is responsible for products like WordPress.com, Jetpack, and WooCommerce, and it supports the open-source community through contributions and acquisitions.

The WordPress Foundation is a nonprofit organization established to support and protect the open-source nature of the WordPress platform. It oversees the legal and organizational aspects of the project, holds the trademark for WordPress, and promotes the values of open-source software.

WordPress is not owned by a single individual or company. It is an open-source project managed by a community of developers, contributors, and users worldwide. The project is guided by the WordPress Foundation, a nonprofit organization that supports and promotes the open-source nature of the platform.


In conclusion, the ownership of WordPress is a concept that diverges from the traditional notions of singular ownership seen in many software products. WordPress is a remarkable example of an open-source project that thrives under a collaborative and decentralized model. It is not owned by any single individual, corporation, or entity.

Instead, WordPress is managed, developed, and maintained by a passionate and global community of contributors, developers, designers, translators, and users. This community-driven approach fosters an environment of transparency, collaboration, and shared knowledge. The WordPress Foundation, a nonprofit organization, serves as the guardian of the project’s open-source values, protecting the trademark and advocating for the principles of accessibility and inclusivity.



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