Who Owns Husqvarna?


Updated: July 19, 2023

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Husqvarna, a prominent name in the world of outdoor power equipment, has a rich history that spans centuries. Established in 1689 in the town of Huskvarna, Sweden, the company’s journey began with the production of muskets for the Swedish royal army. Over the years, Husqvarna diversified its product range and evolved into a global brand renowned for manufacturing high-quality and innovative tools for forestry, landscaping, gardening, and construction.

As a company with such a long-standing legacy, Husqvarna has seen numerous ownership changes and transformations throughout its existence. The ownership of Husqvarna has undergone various shifts, but as of my last knowledge update in September 2021, the company was part of a well-established Swedish conglomerate.

In 1978, Husqvarna merged with Electrolux, a Swedish multinational household appliance manufacturer. The collaboration with Electrolux allowed Husqvarna to leverage its distribution network and reach a broader audience. However, in 2006, Electrolux decided to focus solely on its core business and began the process of divesting Husqvarna.

After being listed on the Stockholm Stock Exchange in 2007, Husqvarna became an independent publicly traded company. This move allowed the company to pursue its unique strategies and growth initiatives while maintaining its position as a global leader in outdoor power products.

Throughout its transformational journey, Husqvarna has remained committed to innovation, sustainability, and customer satisfaction. The brand continues to offer a wide array of cutting-edge equipment, including chainsaws, lawnmowers, robotic mowers, garden tractors, and various garden tools, catering to both professional users and homeowners.

The History of Husqvarna

The history of Husqvarna is a fascinating journey that spans over three centuries, beginning in 1689 in the town of Huskvarna, Sweden. The company’s origins can be traced back to the production of muskets for the Swedish royal army. Here’s a chronological overview of the key milestones in Husqvarna’s history:

  1. Early Beginnings: Husqvarna was established in 1689 as a state-owned weapons factory by decree of King Karl XI of Sweden. The company was tasked with producing rifles for the Swedish army, and its name “Husqvarna” derives from the town’s name, “Huskvarna.”

  2. Diversification into Sewing Machines: In the late 19th century, Husqvarna expanded its product line and started manufacturing sewing machines, capitalizing on the industrial revolution and growing demand for textile equipment.

  3. Motorcycles and Bicycles: In the early 20th century, Husqvarna ventured into the realm of transportation with the production of bicycles and motorcycles. The brand gained international recognition for its high-performance motorcycles in various motocross and enduro competitions.

  4. Chainsaws and Outdoor Power Equipment: During the mid-20th century, Husqvarna made a significant leap into the outdoor power equipment market. It introduced its first chainsaw in 1959, which quickly became renowned for its durability and performance, establishing Husqvarna as a major player in the forestry and logging industry.

  5. Merger with Electrolux: In 1978, Husqvarna merged with Electrolux, a Swedish multinational appliance manufacturer. The collaboration enabled Husqvarna to benefit from Electrolux’s distribution network while maintaining its focus on outdoor power equipment.

  6. Independence and Public Listing: In 2006, Electrolux decided to divest Husqvarna to concentrate on its core business. Consequently, Husqvarna became an independent company and was listed on the Stockholm Stock Exchange in 2007.

  7. Continued Innovation: Over the years, Husqvarna has been at the forefront of innovation in the outdoor power equipment industry. It introduced robotic lawnmowers, battery-powered equipment, and smart technologies, further solidifying its reputation for cutting-edge products.

  8. Global Presence: Husqvarna’s presence has expanded worldwide, with a strong presence in North America, Europe, Asia, and other regions. The brand has become synonymous with quality and reliability in the landscaping, gardening, and construction sectors.

Throughout its history, Husqvarna has maintained a commitment to craftsmanship, innovation, and sustainability. It continues to evolve, adapting to market demands and technological advancements, making it a trusted and respected brand in the outdoor power equipment industry.

Husqvarna’s Business Segments

The three main business segments are:

  1. Husqvarna Division: The Husqvarna Division is the core segment of the group and is responsible for the development, manufacturing, and marketing of a wide range of outdoor power equipment and tools. This division primarily serves both professional users and homeowners, offering products such as chainsaws, lawnmowers (both traditional and robotic), trimmers, garden tractors, and other garden tools. Husqvarna is known for its high-quality and innovative products, catering to the needs of various customers in the forestry, landscaping, and gardening industries.

  2. Gardena Division: The Gardena Division focuses on providing products and solutions for gardening and watering. Gardena is a well-known brand for its gardening tools, irrigation systems, pumps, hoses, and accessories, designed to simplify and enhance gardening tasks for consumers. This division primarily serves the consumer market, offering a wide range of products to assist homeowners in maintaining their gardens and outdoor spaces efficiently.

  3. Construction Division: The Construction Division is dedicated to serving professionals in the construction industry. It offers a comprehensive range of construction equipment and diamond tools, including power cutters, floor saws, demolition robots, and diamond blades. These products are designed to meet the demands of construction and stone industries, providing cutting-edge solutions for efficient and precise construction work.

Husqvarna Group’s business segments demonstrate the company’s diversified portfolio and its ability to cater to various customer needs across different industries. The company’s commitment to innovation, quality, and sustainability remains central to each division, driving the development of new and improved products that meet the evolving demands of the market.

The Ownership Structure of Husqvarna

The ownership structure of Husqvarna Group was as follows:

  1. Institutional Investors: A significant portion of Husqvarna’s ownership was held by institutional investors, including mutual funds, pension funds, and other investment management firms. These institutional investors often hold large stakes in the company, representing a diverse range of shareholders.

  2. Founding Family and Management: The founding family of Husqvarna, descendants of the original founders, and the company’s management team held substantial ownership stakes. Their involvement and ownership in the company often indicate a long-term commitment and alignment of interests with other shareholders.

  3. Individual and Retail Investors: Husqvarna’s shares were also publicly traded on the Stockholm Stock Exchange, making them accessible to individual and retail investors. This allowed individual shareholders to buy and sell Husqvarna’s shares on the open market.

As a publicly listed company, Husqvarna is subject to regulatory requirements and transparency obligations, providing regular financial reports and disclosures to the public and shareholders. These reports include information about the ownership structure, major shareholders, and any significant changes in ownership that occur.

The Evolution of Ownership

The company’s ownership evolution can be summarized as follows:

  1. State Ownership (1689 – Late 1800s): Husqvarna was originally founded in 1689 as a state-owned weapons factory by the Swedish King Karl XI. For centuries, the company primarily focused on manufacturing firearms for the Swedish royal army.

  2. Diversification and Private Ownership (Late 1800s – Mid-20th Century): In the late 19th century, Husqvarna expanded into other industries, such as sewing machines, bicycles, and motorcycles. During this period, the company transitioned from state ownership to private ownership as it diversified its product portfolio.

  3. Merger with Electrolux (1978): In 1978, Husqvarna merged with Electrolux, a leading Swedish multinational appliance manufacturer. This merger brought Husqvarna under the ownership of Electrolux, providing the company with access to a broader distribution network and resources.

  4. Divestment from Electrolux (2006): After being part of Electrolux for nearly three decades, Husqvarna’s ownership structure changed once again in 2006. Electrolux decided to divest its outdoor power equipment division, which included Husqvarna, to focus on its core appliance business. As a result, Husqvarna became an independent company.

  5. Initial Public Offering (IPO) and Public Listing (2007): Following the divestment from Electrolux, Husqvarna underwent an initial public offering (IPO) in 2007. The company’s shares were listed on the Stockholm Stock Exchange, and it became a publicly traded company. This move allowed Husqvarna to raise capital and gain access to a wider investor base.

  6. Ongoing Public Ownership: Since its IPO, Husqvarna has remained a publicly traded company, with its shares being traded on the Stockholm Stock Exchange. Public ownership provides liquidity for shareholders and allows the company to raise capital for growth and expansion through the issuance of additional shares.

It’s essential to note that the ownership structure of a company can continue to evolve due to various factors, including mergers and acquisitions, changes in major shareholders, and other corporate actions. For the most current information on Husqvarna’s ownership, I recommend consulting up-to-date financial reports, official announcements, and reliable financial news sources.

Significant Acquisitions and Mergers

Husqvarna Group had been involved in several significant acquisitions and mergers that shaped its growth and market presence. Here are some notable ones:

  1. Acquisitions from Electrolux (2006): In 2006, Husqvarna Group was divested from Electrolux, a Swedish multinational appliance manufacturer. Electrolux decided to focus on its core appliance business and sold its outdoor power equipment division, which included Husqvarna. This marked the transition of Husqvarna from being a part of Electrolux to becoming an independent company.

  2. Acquisition of Yazoo/Kees (2008): In 2008, Husqvarna acquired the commercial lawn care equipment manufacturer Yazoo/Kees. This acquisition strengthened Husqvarna’s position in the professional lawn care equipment market and expanded its product offerings for commercial users.

  3. Acquisition of Gardena Group (2013): One of the most significant acquisitions in Husqvarna’s history was the purchase of the Gardena Group in 2013. Husqvarna acquired the German-based Gardena, a leading manufacturer of gardening tools and irrigation systems for consumers. This strategic acquisition allowed Husqvarna to enhance its presence in the consumer gardening segment and expand its product portfolio.

  4. Acquisition of HTC (2017): In 2017, Husqvarna acquired HTC, a Swedish manufacturer of floor grinding and polishing equipment for the construction and stone industries. This acquisition strengthened Husqvarna’s Construction Division, enabling it to offer a comprehensive range of construction equipment and diamond tools.

These acquisitions have played a significant role in Husqvarna’s growth and diversification across various business segments. By expanding its product portfolio and market reach, Husqvarna has positioned itself as a leading global provider of outdoor power equipment, gardening tools, and construction products.

Challenges and Competition

As a prominent player in the outdoor power equipment and gardening tools industry, Husqvarna Group faces several challenges and competition. Some of the key challenges and competitors the company encounters include:

Challenges:

  1. Market Saturation: The outdoor power equipment market, particularly in developed regions, can be saturated, making it challenging for companies like Husqvarna to capture additional market share. To counter this, the company needs to focus on innovation, differentiation, and expanding into emerging markets.

  2. Seasonal Demand: Demand for outdoor power equipment and gardening tools is often seasonal, with peak sales occurring during specific times of the year (e.g., spring and summer). Managing production, inventory, and workforce during seasonal fluctuations can be a challenge.

  3. Rapid Technological Advancements: The industry is witnessing rapid technological advancements, including the rise of battery-powered and smart outdoor equipment. Husqvarna must stay at the forefront of innovation to meet customer expectations and remain competitive.

  4. Environmental Regulations: Stricter environmental regulations and consumer preferences for eco-friendly products may require Husqvarna to develop more sustainable and emission-reducing equipment, which can entail higher R&D and manufacturing costs.

Competition:

  1. STIHL Group: STIHL is one of Husqvarna’s primary competitors in the outdoor power equipment market. The German-based company is known for its high-quality chainsaws, trimmers, and other power tools used in forestry and landscaping.

  2. Deere & Company: Deere & Company, commonly known as John Deere, is a leading manufacturer of agricultural, construction, and forestry equipment. Their range of riding mowers and lawn tractors competes with Husqvarna’s garden tractors.

  3. MTD Products: MTD Products is another major player in the outdoor power equipment industry, manufacturing a wide range of products such as lawnmowers, snow blowers, and gardening tools.

  4. TTI Group: TTI Group owns several outdoor equipment brands, including Ryobi and Milwaukee, which offer a variety of products that compete with Husqvarna’s offerings.

  5. Makita Corporation: Makita is a well-known Japanese manufacturer of power tools and outdoor equipment, including chainsaws, trimmers, and blowers, posing competition in the global market.

To stay ahead in the competitive landscape, Husqvarna must continue to focus on innovation, product quality, customer service, and marketing strategies. By addressing challenges and adapting to market dynamics, the company can maintain and strengthen its position as a leader in the outdoor power equipment industry.

Future Outlook for Husqvarna

the future outlook for Husqvarna appeared promising, with several opportunities and challenges on the horizon. Please note that the following analysis is based on the information available up to that date, and significant developments might have occurred since then. To get the most current outlook for Husqvarna, I recommend referring to more recent sources and financial reports.

Opportunities:

  1. Continued Demand for Outdoor Power Equipment: As urbanization and population growth continue, the demand for outdoor power equipment is expected to remain steady. Husqvarna, with its diverse product portfolio and strong brand recognition, is well-positioned to capitalize on this ongoing demand.

  2. Growth in Emerging Markets: Emerging economies offer significant growth potential for outdoor power equipment, as rising disposable incomes and urbanization drive the adoption of landscaping and gardening practices. Husqvarna’s global presence puts it in a favorable position to tap into these expanding markets.

  3. Innovation and Smart Technologies: Husqvarna has been at the forefront of innovation, particularly with its robotic lawn mowers and battery-powered equipment. The growing emphasis on eco-friendly and smart solutions presents an opportunity for the company to further expand its range of innovative products.

  4. Consolidation and Acquisitions: Husqvarna’s strong financial position allows the company to explore potential acquisitions and partnerships, which could help broaden its product offerings or expand its market presence in strategic regions.

Challenges:

  1. Increasing Competition: The outdoor power equipment market is highly competitive, with several established players and new entrants vying for market share. Husqvarna will need to continue differentiating itself through product quality, innovation, and customer-centric approaches.

  2. Environmental Regulations: Stricter environmental regulations and consumer demand for sustainable products could pose challenges for Husqvarna. The company will need to invest in research and development to develop eco-friendly and low-emission equipment while maintaining competitive pricing.

  3. Economic Uncertainty: Economic fluctuations and uncertainties in various regions can impact consumer spending on discretionary items like outdoor power equipment. Husqvarna will need to monitor economic conditions and adjust its strategies accordingly.

  4. Seasonal Demand: The seasonal nature of the outdoor power equipment market can lead to fluctuations in revenue and production planning. Effective inventory management and marketing strategies are essential to address this challenge.

Overall, Husqvarna’s future outlook is likely to be positive, given its well-established brand, diverse product portfolio, and global presence. By leveraging opportunities and addressing challenges proactively, the company can continue to strengthen its market position and achieve sustained growth in the outdoor power equipment industry.

Frequently Asked Questions

Yes, as a publicly traded company, Husqvarna Group is likely to have major institutional investors holding stakes in the company. Institutional investors, such as mutual funds, pension funds, and investment management firms, often own significant portions of publicly traded companies. For the most current information on institutional investors and their ownership percentages, refer to the latest financial reports and regulatory filings.

There were no recent major acquisitions or mergers mentioned in the information available to me. However, companies often engage in business activities that might not be publicly disclosed at the time of my last update. To get the most current information on any recent acquisitions or mergers by Husqvarna, I recommend checking official company announcements and reputable news sources.

Yes, Husqvarna Group is a publicly traded company. Its shares are listed on the Stockholm Stock Exchange under the ticker symbol “HUSQ B.”

The ownership percentage of the founding family of Husqvarna Group can change over time due to various factors, including share transactions and capital raising activities. It’s essential to refer to the most recent financial reports and disclosures for the current ownership information.

Husqvarna Group is an independent publicly traded company. It was previously owned by Electrolux, a Swedish multinational appliance manufacturer, but in 2006, Electrolux decided to divest Husqvarna. Subsequently, in 2007, Husqvarna conducted an initial public offering (IPO) and became a publicly traded company listed on the Stockholm Stock Exchange.

Conclusion

Husqvarna Group was an independent publicly traded company. It had undergone several changes in ownership throughout its history. Originally founded in 1689 as a state-owned weapons factory, Husqvarna diversified into sewing machines, bicycles, and motorcycles before merging with Electrolux, a Swedish multinational appliance manufacturer, in 1978. In 2006, Electrolux decided to divest Husqvarna, and the company became an independent entity. Subsequently, in 2007, Husqvarna Group conducted an initial public offering (IPO) and listed its shares on the Stockholm Stock Exchange, making it a publicly traded company.


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