Who Owns Googan Baits?

Updated: July 21, 2023


Googan Baits, a prominent and rapidly growing brand in the fishing industry, is known for its innovative and high-quality fishing lures and tackle. Founded in 2016, Googan Baits has taken the angling world by storm, capturing the hearts of anglers and fishing enthusiasts worldwide. However, pinning down a singular owner for Googan Baits is not a straightforward task, as the brand is part of a collaborative effort involving a group of influential fishing personalities.

The brainchild of the Googan Squad, Googan Baits was established through a collective collaboration of several well-known YouTubers and social media influencers in the fishing community. The Googan Squad consists of fishing enthusiasts and content creators, including Robert Terkla (LunkersTV), Alex Peric (apbassing), Jon B. (Jon B.), Andrew Flair (Flair), and Justin Rackley (LakeForkGuy). Each member brings their unique fishing expertise, style, and personality to the brand, making Googan Baits a force to be reckoned with in the fishing tackle industry.

The success of Googan Baits can be attributed to the collective experience and passion for fishing that the Googan Squad members possess. Through their individual social media channels and the dedicated Googan Baits YouTube channel, they have garnered a massive following of loyal fans and supporters. This dedicated fanbase has been crucial in the brand’s growth and popularity.

Googan Baits’ product lineup includes a wide array of soft plastic baits, hard baits, and other fishing accessories that have been developed and tested by the Googan Squad themselves. Their first-rate products have gained a reputation for catching fish and have become a staple in the tackle boxes of anglers around the world.

What are Googan Baits?

Googan Baits are a popular and innovative line of fishing lures and tackle designed and endorsed by the Googan Squad, a group of prominent fishing YouTubers and social media influencers. The Googan Squad includes well-known anglers such as Robert Terkla (LunkersTV), Alex Peric (apbassing), Jon B. (Jon B.), Andrew Flair (Flair), and Justin Rackley (LakeForkGuy).

Introduced in 2016, Googan Baits quickly gained traction in the fishing community due to the credibility and reach of the Googan Squad members. These fishing enthusiasts and content creators brought their collective knowledge, expertise, and passion for fishing to the development and testing of the baits, making them particularly appealing to anglers of all skill levels.

The product lineup of Googan Baits includes a diverse range of soft plastic baits and hard baits, each designed to mimic the appearance and movement of natural prey that fish commonly feed on. Soft plastic baits are typically made of durable and flexible materials that allow for lifelike action in the water, while hard baits consist of various crankbaits, jerkbaits, and topwater lures to cater to different fishing situations and species.

Googan Baits are known for their vibrant colors, unique designs, and exceptional performance, making them highly effective at attracting fish and enticing strikes. Some of their most popular soft plastic baits include creature baits, worms, and crawfish imitations, while their hard baits come in various patterns and sizes suitable for targeting bass, trout, walleye, and other freshwater species.

As a result of the Googan Squad’s efforts and the effectiveness of their baits, Googan Baits has become a well-established brand in the fishing industry. Anglers around the world often include these lures in their tackle boxes, trusting them to help increase their chances of landing a prized catch. The continued collaboration and input from the Googan Squad ensure that Googan Baits will continue to evolve and remain at the forefront of fishing tackle innovation.

The Current Ownership of Googan Baits

Googan Baits was part of a collaborative effort involving the Googan Squad, a group of influential fishing personalities and content creators. The Googan Squad includes Robert Terkla (LunkersTV), Alex Peric (apbassing), Jon B. (Jon B.), Andrew Flair (Flair), and Justin Rackley (LakeForkGuy). These individuals were the driving force behind the brand and played a significant role in its development and promotion.

However, ownership and business arrangements can change over time, and it’s possible that there have been updates or changes regarding the ownership of Googan Baits since my last knowledge update. To get the most current and accurate information about the ownership of Googan Baits, I recommend checking official sources, company announcements, or recent news articles that may have covered any updates or changes related to the brand’s ownership.

The Influence of Fishing Influencers

Fishing influencers have had a profound impact on the fishing industry, angling community, and the way people consume fishing-related content. These influencers, who are typically avid anglers with a strong online presence, have leveraged social media platforms, particularly YouTube, Instagram, and TikTok, to share their fishing experiences, tips, techniques, and product reviews. Here are some key ways in which fishing influencers have influenced the fishing world:

  1. Promoting New Products: Fishing influencers often collaborate with tackle companies, promoting their products in videos and posts. Their endorsements and reviews can significantly influence their followers’ purchasing decisions, leading to increased sales for the brands they work with. This has led to the rise of “influencer marketing” within the fishing industry.

  2. Driving Trends: Fishing influencers have the power to introduce new fishing techniques, lures, and gear to a wide audience. When an influencer showcases a successful catch or demonstrates a specific technique, it can quickly become a trend among their followers and the wider fishing community.

  3. Expanding the Community: Through their engaging content, fishing influencers have attracted new people to the sport. They make fishing more accessible and appealing to a younger generation, diversifying the fishing community and encouraging more people to try out the sport.

  4. Education and Learning: Fishing influencers often share valuable tips, tricks, and educational content related to fishing. Viewers can learn new skills and strategies by watching these influencers in action, which can be particularly helpful for beginners.

  5. Conservation Advocacy: Many fishing influencers use their platforms to raise awareness about conservation and sustainable fishing practices. By promoting catch-and-release, respecting bag limits, and discussing environmental issues, they contribute to responsible angling and environmental protection.

  6. Building Brand Loyalty: Fishing influencers often have dedicated fanbases who trust their recommendations and opinions. When an influencer consistently supports a particular brand, it can foster strong brand loyalty among their followers.

  7. Innovation and Product Development: Fishing influencers, especially those who are also product designers or have close relationships with tackle companies, can offer valuable insights for product development. They understand the needs of anglers and can contribute to the creation of better fishing gear and lures.

  8. Entertainment and Inspiration: Fishing influencers provide entertaining content that captures the excitement and joy of fishing. They inspire others to get outdoors, explore new fishing spots, and enjoy the beauty of nature.

Fishing influencers have become influential figures in the angling community, bridging the gap between brands, anglers, and fishing enthusiasts. Their reach, authenticity, and passion for fishing have transformed the way people engage with fishing content, influenced buying decisions, and contributed to the growth and development of the fishing industry.

Googan Baits Product Line

Googan Baits offered a diverse and comprehensive product line designed to cover various fishing scenarios and species. Please note that product offerings may have changed or expanded since then. Here is an overview of some of the popular Googan Baits products:

  1. Krackin’ Craw: A crawfish-style soft plastic bait with flapping claws, ideal for flipping, pitching, and Texas-rigging.

  2. Bandito Bug: A soft plastic creature bait featuring flailing appendages, perfect for flipping, pitching, and Carolina-rigging.

  3. Trench Hawg: A bulky soft plastic bait designed for flipping and pitching in heavy cover, with a unique flapping action.

  4. Slim Shake Worm: A slender, versatile worm with a tapered tail, suitable for various rigging techniques such as Texas rigging and Carolina rigging.

  5. Saucy Swimmer: A soft swimbait with a paddle tail, excellent for swim jig trailers, umbrella rigs, and other swimbait applications.

  6. Bloody Shad Rattlin’ Chunk: A jig trailer with a built-in rattle chamber, designed to add sound attraction to jigs and other lures.

  7. Drag n’ Drop: A finesse-style soft plastic worm with a subtle action, perfect for drop shot rigs and shaky head presentations.

  8. Lunker Log: A soft plastic stick bait designed for wacky rigging or Texas rigging, providing a natural falling action.

  9. Mondo Worm: A large worm-style soft plastic bait, ideal for targeting big bass in a variety of fishing situations.

  10. Zinger: A topwater popper bait designed to create a commotion on the water’s surface and trigger aggressive strikes.

  11. Rattlin’ Ned: A compact soft plastic Ned rig bait with an internal rattle chamber, attracting fish in tough conditions.

  12. Mini Klutch: A smaller version of the popular Klutch lipless crankbait, suitable for finesse applications and targeting a wide range of species.

These are just a few examples of the Googan Baits product line. Googan Baits continually introduces new lures and tackle based on the insights and expertise of the Googan Squad members and their commitment to providing anglers with effective and innovative fishing tools. To explore their latest product offerings and updates, it is recommended to visit the official Googan Baits website or check their social media channels for the most current information.

The Popularity of Googan Baits

Googan Baits had gained significant popularity in the fishing community, both in the United States and internationally. The brand’s success can be attributed to several key factors:

  1. Influential Googan Squad: The Googan Squad, a group of fishing YouTubers and social media influencers, played a crucial role in popularizing Googan Baits. Their engaging content, fishing expertise, and large following helped bring attention to the brand.

  2. Effective Marketing and Branding: Googan Baits employed effective marketing strategies, utilizing social media platforms, sponsored content, and collaborations with other fishing influencers and companies to expand its reach and visibility.

  3. Quality and Innovation: The baits offered by Googan Baits were well-received for their quality, design, and effectiveness in attracting fish. Anglers praised the unique color patterns and lifelike action of the lures, contributing to positive word-of-mouth and brand loyalty.

  4. Online Community Engagement: Googan Baits actively engaged with its online community, responding to customer inquiries, showcasing user-submitted catches, and involving fans in various contests and challenges. This level of engagement fostered a strong sense of community and customer satisfaction.

  5. Wide Product Range: The diverse product lineup of Googan Baits catered to various fishing styles and species, making the brand appealing to a broad audience of anglers.

  6. Youthful Appeal: With the Googan Squad’s focus on creating entertaining and relatable content, Googan Baits attracted a younger generation of anglers, helping to rejuvenate interest in fishing among the youth.

  7. Collaborations with Tackle Companies: Googan Baits collaborated with established tackle companies, allowing their products to reach a wider market through established distribution channels.

  8. Social Media Influence: Social media platforms such as YouTube, Instagram, and TikTok have become instrumental in promoting Googan Baits. The Googan Squad’s engaging content and fishing adventures showcased the brand’s products and their effectiveness.

It is important to note that the popularity of fishing brands can fluctuate over time, and the status of Googan Baits’ popularity might have evolved. To get the most current information about the popularity of Googan Baits, I recommend checking recent news, customer reviews, and official updates from the company and its associated influencers.

The Quality of Googan Baits

Googan Baits were generally well-regarded for their quality and performance among anglers. The brand received positive feedback for several aspects of their products:

  1. Design and Innovation: Googan Baits were praised for their innovative designs, which included unique color patterns, lifelike detailing, and effective bait shapes. Anglers appreciated the attention to detail in replicating natural prey, making the lures more appealing to fish.

  2. Durability: Many users reported that Googan Baits exhibited good durability, with the soft plastic baits holding up well even after multiple catches. This was important for anglers who sought lures that could withstand rigorous fishing conditions.

  3. Action and Attractiveness: The baits’ lifelike action in the water and their ability to attract fish were highly rated. The paddle tails, flapping appendages, and realistic swimming motions contributed to their effectiveness in triggering strikes.

  4. Versatility: Googan Baits offered a versatile range of lures suitable for various fishing techniques and species. Anglers found the baits effective in a wide range of fishing scenarios, from finesse presentations to power fishing techniques.

  5. Affordability: The pricing of Googan Baits was often considered reasonable and competitive compared to other similar quality fishing lures on the market. This made the brand accessible to a broad range of anglers.

  6. Positive Word-of-Mouth: Many anglers who tried Googan Baits and had successful catches with them shared their experiences online, contributing to positive word-of-mouth and further increasing the brand’s popularity.

It’s essential to remember that individual experiences and opinions about fishing lures can vary among anglers due to different fishing conditions, techniques, and target species. Additionally, the quality and performance of fishing tackle can change over time as companies update their designs and manufacturing processes.

The Future of Googan Baits

The fishing industry is dynamic and subject to various factors, including market trends, competition, customer preferences, and business decisions that can influence the future of any brand, including Googan Baits.

However, based on the information available up to my last update, Googan Baits showed significant growth and popularity in the fishing community, thanks in large part to the influence of the Googan Squad and the positive reception of their products. If the brand continues to maintain its commitment to quality, innovation, and engagement with the fishing community, it is likely that Googan Baits will continue to be a prominent player in the fishing tackle market.

Some potential directions for the future of Googan Baits could include:

  1. Product Expansion: Googan Baits may continue to expand its product lineup, introducing new and innovative lures and fishing accessories to cater to the evolving needs of anglers.

  2. Collaborations and Partnerships: The brand may seek additional collaborations with other influential fishing personalities, tackle companies, or outdoor brands to broaden its reach and introduce new product lines.

  3. International Expansion: Googan Baits might explore opportunities to expand its presence in international markets, further growing its customer base beyond the United States.

  4. Sustainability and Conservation: Like many fishing brands, Googan Baits might focus on promoting responsible fishing practices and sustainability efforts to address environmental concerns and foster a positive image within the angling community.

  5. Technological Integration: The brand may embrace advancements in fishing technology, incorporating features such as electronic components, advanced materials, or digital connectivity into their products.

To learn about the most current developments and plans for the future of Googan Baits, I recommend checking the official Googan Baits website, following their social media channels, or referring to recent news articles and press releases from the company. These sources will provide up-to-date insights into the brand’s direction and upcoming initiatives.

Frequently Asked Questions

Yes, Googan Baits have received positive feedback from anglers for their effectiveness in catching fish. The brand offers a diverse range of soft plastic and hard baits designed to mimic natural prey and trigger strikes from various species.

Yes, Googan Baits is available internationally. The brand’s products can be purchased through various online retailers and fishing tackle shops that ship to different countries.

Information about product warranties and guarantees may vary. It is best to check the official Googan Baits website or contact the retailer for specific details on warranties and product support.

Googan Baits was founded in 2016 as a result of the collaborative efforts of the Googan Squad members. These fishing enthusiasts and content creators came together to develop and promote a line of innovative and high-quality fishing lures and tackle.

Googan Baits’ uniqueness stems from its association with the Googan Squad, who have a massive following on social media platforms. Their influence and expertise in the fishing community have contributed to the brand’s popularity and success.

Googan Baits is a collaborative brand owned and endorsed by the Googan Squad, a group of influential fishing personalities and content creators. The Googan Squad includes Robert Terkla (LunkersTV), Alex Peric (apbassing), Jon B. (Jon B.), Andrew Flair (Flair), and Justin Rackley (LakeForkGuy).


Googan Baits was part of a collaborative effort involving the Googan Squad, a group of influential fishing personalities and content creators. The Googan Squad includes Robert Terkla (LunkersTV), Alex Peric (apbassing), Jon B. (Jon B.), Andrew Flair (Flair), and Justin Rackley (LakeForkGuy). These individuals were the driving force behind the brand and played a significant role in its development and promotion.



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