Who Owns Chronic Tacos?

Updated: January 14, 2024


Chronic Tacos, a renowned fast-casual Mexican restaurant chain, boasts a rich and dynamic history that reflects the entrepreneurial spirit of its founders. Established in 2002 by Randy Wyner and Daniel Biello in Newport Beach, California, Chronic Tacos has evolved from a single storefront to a thriving franchise with numerous locations across North America. The duo’s passion for Mexican cuisine and a desire to create a unique dining experience fueled the inception of Chronic Tacos, setting the stage for the brand’s expansion and success.

The ownership structure of Chronic Tacos was primarily maintained by its founders, with Randy Wyner and Daniel Biello playing pivotal roles in steering the company’s growth. Their commitment to delivering high-quality, customizable Mexican-inspired dishes has garnered a loyal customer base and positioned Chronic Tacos as a recognizable player in the competitive fast-food landscape.

It is important to note that business ownership structures can evolve over time, and new developments may have occurred since my last update. Changes in ownership, partnerships, or strategic decisions could impact the current landscape of Chronic Tacos’ ownership. For the latest and most accurate information regarding Chronic Tacos’ ownership, it is recommended to consult the company’s official communications, press releases, or other reliable sources as of the current date in 2024.

The History of Chronic Tacos

The history of Chronic Tacos is a flavorful journey that began in 2002 when two friends, Randy Wyner and Daniel Biello, decided to bring their passion for Mexican cuisine to life in Newport Beach, California. Inspired by the vibrant and diverse flavors of authentic Mexican street food, Wyner and Biello embarked on a mission to create a unique and laid-back dining experience that would resonate with people seeking fresh, customizable, and delicious Mexican-inspired dishes.

The inaugural Chronic Tacos location quickly gained popularity, fueled by its commitment to using high-quality ingredients and offering a menu that allowed customers to tailor their meals to their preferences. The concept of build-your-own tacos, burritos, and bowls, filled with a variety of proteins, fresh vegetables, and flavorful sauces, resonated with diners seeking a personalized and tasty dining adventure.

Embracing the Southern California lifestyle, Chronic Tacos soon became more than just a restaurant—it became a cultural hub, drawing in a diverse community of food enthusiasts. As the brand’s popularity soared, so did its expansion efforts. Chronic Tacos evolved from a single storefront to a thriving franchise, spreading its unique blend of Mexican flavors and laid-back atmosphere across North America.

Over the years, Chronic Tacos has continued to innovate its menu, introducing new items while staying true to its commitment to quality and authenticity. The brand’s success is not only attributed to its delicious offerings but also to its dedication to fostering a sense of community and camaraderie among its patrons.

Chronic Tacos Expansion and Success

Chronic Tacos’ expansion and success are remarkable chapters in the brand’s journey, reflecting its ability to carve a niche in the competitive fast-casual dining landscape. Since its inception in 2002 by Randy Wyner and Daniel Biello, Chronic Tacos has experienced significant growth, evolving from a single storefront in Newport Beach, California, to a widely recognized and beloved franchise with numerous locations across North America.

One key factor contributing to Chronic Tacos’ success has been its commitment to offering a unique and customizable dining experience. The brand’s innovative approach of allowing customers to build their own tacos, burritos, and bowls with fresh, high-quality ingredients has resonated well with consumers seeking personalized and flavorful meals. The emphasis on authenticity, coupled with a laid-back atmosphere, has created a distinctive brand identity that sets Chronic Tacos apart.

The brand’s expansion strategy has played a crucial role in its success. Chronic Tacos has strategically opened new locations, targeting areas with a diverse and enthusiastic customer base. Franchising has been a significant driver of growth, allowing the brand to tap into local markets with the support of passionate entrepreneurs who share the founders’ vision.

The Southern California-inspired aesthetic and lifestyle infused into Chronic Tacos’ brand have contributed to its widespread appeal. The incorporation of local flavors and an unwavering commitment to quality have earned the loyalty of a diverse customer demographic, further fueling the brand’s expansion.

Moreover, Chronic Tacos has adapted to changing consumer preferences by introducing new menu items and embracing trends in the food industry. This adaptability, coupled with a strong focus on customer engagement and community-building, has contributed to the brand’s resilience and continued success.

Chronic Tacos Franchise Model and Ownership Structure

Chronic Tacos operated primarily as a franchise model, allowing entrepreneurs and business enthusiasts to join the brand and open their own franchise locations. The franchise model has been a key driver of Chronic Tacos’ expansion, enabling the brand to grow its presence across different regions.

The typical franchise model involves individuals or groups (franchisees) paying fees and royalties to Chronic Tacos in exchange for the right to use the brand name, trademarks, and operational support. Franchisees benefit from the established brand recognition, operational systems, and ongoing support provided by the franchisor.

The ownership structure of Chronic Tacos, at least in its early years, was closely tied to the founders, Randy Wyner and Daniel Biello. They played pivotal roles in steering the company’s growth and maintaining the overall vision and values of the brand. Franchisees would then operate individual locations under the umbrella of the Chronic Tacos brand.

It’s important to note that ownership structures and franchise models can evolve over time. There may have been changes, updates, or refinements to Chronic Tacos’ franchise model and ownership structure since my last update. Companies often adapt their models to market trends, economic conditions, and strategic considerations.

Who Started Chronic Tacos?

Chronic Tacos was founded by Randy Wyner and Daniel Biello. The two friends and entrepreneurs opened the first Chronic Tacos location in Newport Beach, California, in 2002. Inspired by their love for Mexican street food and a desire to create a unique dining experience, Wyner and Biello introduced a concept that allowed customers to customize their tacos, burritos, and bowls with a variety of fresh and high-quality ingredients.

Over the years, Chronic Tacos has grown from its humble beginnings into a successful and popular fast-casual Mexican restaurant chain with multiple locations across North America. The founders’ commitment to authenticity, quality, and a laid-back atmosphere has been a driving force behind the brand’s expansion and success. While my information is based on data available up to January 2022, it’s advisable to check the latest sources for any updates or developments regarding Chronic Tacos and its founders.

Business Philosophy and Mission

Chronic Tacos has been known for its commitment to providing a unique and enjoyable dining experience, guided by a distinct business philosophy and mission. While specific details may evolve over time, here’s a general overview based on historical information:

Business Philosophy: Chronic Tacos has embraced a business philosophy centered around authenticity, quality, and a laid-back atmosphere. The founders, Randy Wyner and Daniel Biello, aimed to create a space where customers could enjoy fresh and customizable Mexican-inspired dishes in a relaxed environment. The philosophy emphasizes a genuine connection to the flavors of Mexican street food while incorporating a Southern California lifestyle vibe.

Mission: The mission of Chronic Tacos is typically rooted in delivering a memorable and personalized dining experience. This involves providing customers with the opportunity to customize their meals according to their preferences, using high-quality ingredients. The mission often includes a focus on community engagement and creating a welcoming atmosphere that extends beyond just serving food.

Chronic Tacos’ commitment to quality, authenticity, and community is often reflected not only in its menu but also in its branding, marketing, and customer interactions.

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Challenges Faced by Chronic Tacos

Chronic Tacos may evolve over time and depend on various factors, as of my last knowledge update in January 2022, the restaurant industry in general has faced several common challenges that could impact businesses like Chronic Tacos. Some of these challenges include:

  • Competition in the Fast-Casual Industry: The fast-casual restaurant segment is highly competitive, with numerous players vying for market share. Chronic Tacos may face challenges in differentiating itself and staying ahead in a crowded market.

  • Supply Chain Disruptions: Global events, such as the COVID-19 pandemic, have highlighted the vulnerability of supply chains. Restaurants, including Chronic Tacos, may face challenges related to ingredient sourcing, distribution, and overall supply chain management.

  • Changing Consumer Preferences: Shifts in consumer preferences, dietary trends, or demand for healthier options can pose challenges for any restaurant. Chronic Tacos may need to adapt its menu to meet changing consumer expectations.

  • Economic Factors: Economic downturns or uncertainties can impact consumer spending, affecting the restaurant industry. Economic challenges may result in changes in consumer behavior, including reduced dining out frequency.

  • Regulatory Compliance: Restaurants must navigate various regulations related to food safety, health codes, labor laws, and more. Staying compliant with evolving regulations can be a challenge, especially when facing changes in local or national legislation.

  • Technology and Digital Presence: With the increasing reliance on technology, restaurants need to maintain a strong digital presence, including efficient online ordering systems and engaging social media platforms. Adapting to technological changes can be challenging for some businesses.

  • Labor Shortages and Employee Retention: The restaurant industry often faces challenges related to labor shortages and high turnover rates. Chronic Tacos, like other businesses, may need to address issues related to recruiting, training, and retaining skilled staff.

Cultural Impact of Chronic Tacos

Chronic Tacos has made a cultural impact by blending Southern California vibes with its interpretation of Mexican cuisine, creating a unique and distinctive dining experience. Here are some ways in which Chronic Tacos has influenced culture:

  • Culinary Fusion: Chronic Tacos’ approach to Mexican cuisine is not just about traditional recipes; it’s about offering a fusion of flavors that appeals to a diverse audience. The brand’s customizable menu allows customers to tailor their meals, reflecting a modern approach to dining that resonates with the contemporary food culture.

  • Casual and Laid-Back Atmosphere: Chronic Tacos has cultivated a relaxed and laid-back atmosphere, mirroring the Southern California lifestyle. The ambiance of the restaurants contributes to a casual and enjoyable dining experience, attracting patrons seeking a comfortable and welcoming space.

  • Community Engagement: The brand’s emphasis on community engagement, both online and offline, fosters a sense of belonging among its customers. Events, promotions, and social media interactions contribute to building a community around the Chronic Tacos brand.

  • Youth Culture Appeal: Chronic Tacos’ vibrant and modern brand image has resonated particularly well with younger demographics. The brand’s aesthetics, marketing strategies, and menu innovation align with the preferences of a youthful and trend-conscious consumer base.

  • Cultural Awareness and Appreciation: Chronic Tacos’ celebration of Mexican street food and flavors contributes to cultural awareness and appreciation. The brand introduces customers to the richness of Mexican culinary traditions while presenting it in a contemporary and accessible way.

  • Expansion of Mexican Cuisine: Chronic Tacos has played a role in expanding the popularity of Mexican cuisine beyond traditional boundaries. By offering a customizable menu and incorporating local preferences, the brand has introduced Mexican flavors to a broader audience.

  • Entrepreneurial Spirit: Chronic Tacos’ success story, from a single storefront to a thriving franchise, embodies the entrepreneurial spirit. The founders’ journey and the brand’s growth inspire aspiring entrepreneurs within the food industry and beyond.

Who founded Chronic Tacos?

Chronic Tacos was founded by Randy Wyner and Daniel Biello in 2002.

Who owns Chronic Tacos?

Chronic Tacos was primarily owned by its founders, Randy Wyner and Daniel Biello. However, ownership structures can change, so it’s advisable to check the latest information for updates.

Is Chronic Tacos a franchise?

Yes, Chronic Tacos operates using a franchise model. The brand has expanded by offering franchise opportunities to entrepreneurs who want to open their own Chronic Tacos locations.

How many Chronic Tacos locations are there?

Chronic Tacos has multiple locations across North America. The exact number may change over time as the brand continues to expand.

Can I open my own Chronic Tacos franchise?

Chronic Tacos does offer franchise opportunities. If you are interested in opening a franchise, it is recommended to contact the company directly for detailed information on the application process, requirements, and available territories.

What is Chronic Tacos’ business philosophy?

Chronic Tacos is known for its commitment to authenticity, quality, and providing a laid-back dining experience. The brand focuses on offering a customizable menu that allows customers to personalize their Mexican-inspired dishes.


Chronic Tacos was primarily owned by its founders, Randy Wyner and Daniel Biello. The entrepreneurial duo established the brand in 2002, bringing their passion for Mexican cuisine to life in Newport Beach, California. Over the years, Chronic Tacos has grown from a single storefront to a successful franchise with multiple locations across North America, maintaining its commitment to authenticity, quality, and a laid-back dining experience.

However, ownership structures can evolve, and new developments may have occurred since my last update. For the most accurate and current information about who owns Chronic Tacos in 2024, I recommend checking the latest official communications, and press releases, or contacting the company directly for the most up-to-date details on its ownership.



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