Who Owns Bunker Branding?

Updated: October 16, 2023


Bunker Branding is a dynamic and rapidly growing e-commerce company that has become a prominent player in the world of personalized merchandise and branding for content creators, influencers, and individuals alike. Established in 2017, Bunker Branding has captivated the attention of a wide audience, offering an array of custom apparel, accessories, and promotional items.

At the helm of this entrepreneurial venture is the visionary founder and CEO, Matt Carriker. With a passion for content creation and a deep appreciation for American craftsmanship, Carriker launched Bunker Branding as an extension of his popular YouTube channel, “Demolition Ranch.” His online presence has consistently grown, boasting millions of subscribers and avid fans who have eagerly embraced his content, which often features firearms, ranch life, and unique experiments.

Under Matt Carriker’s leadership, Bunker Branding has evolved from a small-scale operation into a thriving business with a diverse product line and a loyal customer base. The company prides itself on offering customized merchandise, including clothing, accessories, and other branded products, allowing influencers and content creators to connect with their audiences on a personal level. Bunker Branding’s mission revolves around celebrating individuality, promoting quality craftsmanship, and empowering individuals to express themselves through their brand.

The History of Bunker Branding

Bunker Branding, a company known for its custom merchandise and branding services, has a history deeply rooted in the world of content creation and entrepreneurship. Here’s a brief overview of the history of Bunker Branding:

  • Foundation and Early Days (2017): Bunker Branding was founded in 2017 by Matt Carriker. Matt is a veterinarian and a content creator known for his YouTube channels, including “Demolition Ranch,” “Vet Ranch,” and “OffTheRanch.” His content often featured a wide range of topics, from firearm-related videos to veterinary care and family life. With a growing online presence and a dedicated fan base, Matt saw an opportunity to expand beyond digital content.

  • Diversification of Content (2017-2018): Matt Carriker continued to produce diverse content, which attracted a broad audience with a wide range of interests. His “Demolition Ranch” channel, in particular, gained immense popularity, thanks to its entertaining and often awe-inspiring experiments involving firearms, vehicles, and various other items. This increased visibility laid the foundation for Bunker Branding’s growth.

  • Launch of Bunker Branding (2017): In 2017, Matt decided to leverage his online presence and passion for merchandise by establishing Bunker Branding. The company’s mission was to provide content creators and influencers with a platform to create personalized, high-quality merchandise for their audiences. Bunker Branding began by offering custom apparel and accessories.

  • Expanding the Product Line (2018 and Beyond): As Bunker Branding gained traction and its reputation for quality products and exceptional customer service grew, the company expanded its product offerings. This included not only clothing and accessories but also promotional items, enabling content creators to further engage with their audiences.

  • Sustained Growth and Recognition: Bunker Branding’s success can be attributed to its emphasis on personalization, community engagement, and Matt Carriker’s genuine connection with his audience. The company has collaborated with a wide range of content creators and influencers, allowing them to build their brands while offering their fans unique and customized merchandise.

Bunker Branding’s journey is a testament to the power of combining content creation with e-commerce and entrepreneurship. The company continued to flourish under Matt Carriker’s leadership, but it’s worth noting that in the dynamic world of e-commerce and digital media, business models and strategies can evolve rapidly. For the latest developments and a more detailed history of Bunker Branding, I recommend visiting the company’s official website and consulting more recent sources.

Who Founded Bunker Branding?

Bunker Branding was founded by Matt Carriker. Matt Carriker is a well-known content creator, veterinarian, and the creator of popular YouTube channels such as “Demolition Ranch,” “Vet Ranch,” and “OffTheRanch.” He launched Bunker Branding in 2017 as an extension of his online presence to offer personalized merchandise and branding services to content creators and influencers. Matt Carriker’s entrepreneurial spirit and passion for content creation played a significant role in the establishment and growth of Bunker Branding.

The Bunker Branding Empire

At that time, the “Bunker Branding Empire” could be described as follows:

  • Content Creation: Bunker Branding was closely associated with Matt Carriker’s content creation endeavors, particularly his popular YouTube channels like “Demolition Ranch,” “Vet Ranch,” and “OffTheRanch.” These channels collectively had millions of subscribers and covered a wide range of topics, including firearms, veterinary care, family life, and entertaining experiments. Matt’s content played a crucial role in promoting Bunker Branding’s merchandise and services.

  • Personalized Merchandise: Bunker Branding established itself as a leading provider of personalized merchandise and branding services for content creators and influencers. The company offered a diverse range of products, including custom clothing, accessories, and promotional items. Content creators and influencers could collaborate with Bunker Branding to create unique, branded merchandise for their audiences.

  • Community Engagement: Bunker Branding emphasized community engagement and connecting with fans. By offering personalized merchandise, content creators could foster a sense of belonging and loyalty among their followers. The company’s commitment to quality and its connection to Matt Carriker’s content creation efforts helped create a strong and engaged community.

  • Business Growth: Over the years, Bunker Branding experienced substantial growth, expanding its product offerings and collaborating with a wide range of influencers and content creators. This growth was driven by the increasing demand for customized merchandise and the company’s reputation for quality products.

  • Entrepreneurship: Matt Carriker’s journey with Bunker Branding exemplified the entrepreneurial spirit. He successfully merged his passion for content creation with e-commerce, creating a thriving business empire.

The Bunker Branding Team

I can provide insights into some key individuals who played essential roles within the company:

  • Matt Carriker (Founder and CEO): Matt Carriker is not only the founder but also the face of Bunker Branding. He is a veterinarian and a prominent content creator with YouTube channels like “Demolition Ranch,” “Vet Ranch,” and “OffTheRanch.” Matt’s vision and leadership were instrumental in establishing and growing Bunker Branding. He also actively engaged with the company’s community and played a pivotal role in content creation.

  • Media and Marketing Team: Bunker Branding likely had a dedicated team responsible for managing the company’s media presence, social media marketing, and advertising. This team would have played a crucial role in promoting the company’s merchandise and managing collaborations with content creators and influencers.

  • Product Development and Design Team: To offer customized and high-quality merchandise, Bunker Branding would have had a team responsible for product development and design. This team would work on creating unique, branded items for content creators and influencers.

  • Customer Support and Operations: Ensuring customer satisfaction and efficient operations is vital in e-commerce. Bunker Branding likely had a team dedicated to customer support and managing day-to-day business operations, including order fulfillment and inventory management.

  • Collaborators and Influencers: While not directly part of the Bunker Branding team, content creators and influencers who collaborated with the company were instrumental in its success. These individuals would have included YouTubers, social media influencers, and other online personalities who worked with Bunker Branding to create personalized merchandise for their audiences.

  • Production and Fulfillment Team: E-commerce companies typically have teams responsible for producing merchandise and fulfilling orders. This may include designers, printers, and logistics personnel who

The Brand’s Social Media Presence

I can’t provide real-time or current information, but I can give you a idea of how Bunker Branding used social media at that time:

  • Facebook: Bunker Branding likely had a presence on Facebook, where they could share updates about new product releases, promotions, and engage with their community through posts, comments, and messages.

  • Instagram: Instagram is a visual platform, and Bunker Branding would have used it to showcase its merchandise through high-quality photos and videos. This platform also allowed for influencer collaborations and user-generated content through hashtags.

  • Twitter: Twitter is often used for real-time updates, so Bunker Branding might have used it to post quick announcements, engage with customers, and share relevant industry news.

  • YouTube: Given Matt Carriker’s strong presence on YouTube, Bunker Branding likely had an active YouTube channel to release promotional videos, product reviews, and behind-the-scenes content. This would help in engaging the community and providing a closer look at the brand.

  • TikTok: TikTok’s short-video format can be effective for promoting products and engaging a younger audience. Bunker Branding may have used TikTok for fun and creative product showcases.

  • Email Marketing: Email marketing is a common tool for e-commerce companies. Bunker Branding may have sent out newsletters to subscribers to inform them about new products, sales, and special offers.

  • Collaborations and Influencer Marketing: Bunker Branding often collaborated with content creators and influencers. Social media would have been a key platform for promoting these partnerships and the custom merchandise created for influencers.

Challenges and Controversies

However, like any business, Bunker Branding may have faced various challenges and issues over time. Some potential challenges and controversies that any e-commerce and content creation company might encounter include:

  • Quality Control: Maintaining consistent product quality can be a challenge, especially as a company grows and produces a wide range of custom merchandise. Ensuring that every product meets the expected standards can be an ongoing challenge.

  • Inventory Management: Effective inventory management is crucial for e-commerce businesses. Overstocking or understocking products can lead to financial issues, and ensuring that popular items are consistently available can be challenging.

  • Customer Service: Handling customer inquiries, addressing issues, and providing excellent customer service is essential. Any customer service-related challenges could impact the brand’s reputation.

  • Logistics and Shipping: Managing the shipping and delivery of products, especially during peak seasons, can be challenging. Delays, shipping errors, or damaged goods can lead to customer dissatisfaction.

  • Content Creator Collaborations: Collaborating with content creators and influencers may sometimes pose challenges, such as meeting content deadlines or ensuring the agreed-upon merchandise aligns with the influencer’s brand and expectations.

  • Social Media Backlash: In the age of social media, even a small issue can escalate into a controversy if not handled well. Brands need to be vigilant in monitoring and responding to social media feedback and criticism.

  • Data Privacy and Security: Protecting customer data and ensuring its security are critical, as data breaches and privacy concerns can result in significant challenges and controversies.

  • Market Competition: In the e-commerce industry, competition is fierce. Staying relevant and differentiating from other brands can be an ongoing challenge.

Bunker Branding’s Future

Here are some possibilities for Bunker Branding’s future:

  • Business Expansion: Bunker Branding may continue to expand its product offerings, reaching into new markets and industries while maintaining its focus on personalized merchandise and branding services.

  • Digital Growth: Given its strong connection to online content creation, Bunker Branding might further explore digital avenues, such as launching new content or engagement initiatives, exploring new social media platforms, or collaborating with a broader range of influencers.

  • International Expansion: Expanding its reach internationally is a possibility, offering its services to content creators and influencers from various countries.

  • Innovations in Personalization: The company may invest in technology and innovation to offer even more sophisticated and customizable products, keeping up with the latest trends in personalization and branding.

  • Sustainability Initiatives: Environmental sustainability is an emerging concern for many businesses. Bunker Branding could consider incorporating more sustainable practices and products into its operations.

  • Partnerships and Collaborations: Collaborations with established brands and organizations could be a part of Bunker Branding’s growth strategy.

  • Community Building: The company may continue to focus on fostering a strong sense of community and engagement among its customers and followers.

  • Challenges and Adaptation: As with any business, Bunker Branding may face unforeseen challenges. Adaptation and the ability to respond to changing circumstances will be crucial for its future success.

It’s important to note that the future of any company is influenced by many variables and can be subject to change. For the latest information on Bunker Branding’s future plans and developments, I recommend visiting the company’s official website, following its social media channels, and consulting recent news sources for updates and announcements.

Who is the founder of Bunker Branding?

Bunker Branding was founded by Matt Carriker.

Is Matt Carriker still the owner of Bunker Branding?

Matt Carriker was the founder and CEO of Bunker Branding. However, for the most up-to-date information, it’s advisable to check the company’s official website or recent news sources.

Are there any co-owners of Bunker Branding?

The specific ownership structure of Bunker Branding was not publicly disclosed in my last knowledge. It’s possible that the ownership structure may have evolved since then.

What is the relationship between Bunker Branding and Matt Carriker’s YouTube channels?

Matt Carriker, the founder of Bunker Branding, is also a popular content creator on YouTube, known for channels like “Demolition Ranch,” “Vet Ranch,” and “OffTheRanch.” Bunker Branding was established as a platform for personalized merchandise and branding services for content creators, including Matt Carriker himself.

Is Bunker Branding associated with any controversies or challenges related to its ownership?

Bunker Branding was not widely associated with significant ownership-related controversies. The company primarily focused on offering personalized merchandise and branding services. However, businesses may face various challenges over time, which could include ownership-related issues.

Where can I find the most current information about the ownership of Bunker Branding?

To obtain the most up-to-date information about the ownership of Bunker Branding, it is recommended to visit the company’s official website and consult recent news sources for any announcements or updates related to ownership.


Bunker Branding was founded by Matt Carriker, who is also a prominent content creator known for his YouTube channels, including “Demolition Ranch,” “Vet Ranch,” and “OffTheRanch.” Matt Carriker served as the CEO and public face of the company. While I do not have access to current information, it is reasonable to assume that Matt Carriker continued to play a significant role in the ownership and leadership of Bunker Branding.

In the dynamic world of entrepreneurship and business, it is important to note that ownership structures and leadership roles can change over time. To obtain the most current and accurate information about the ownership of Bunker Branding, I recommend visiting the company’s official website or consulting recent news sources for updates and announcements related to ownership.



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