Who Owns Avion Tequila?

Updated: August 23, 2023


Avión Tequila, renowned for its exceptional quality and smooth taste, stands as a symbol of premium craftsmanship in the world of spirits. Behind this illustrious tequila brand lies a fascinating ownership history that intertwines entrepreneurial spirit with a passion for producing the finest agave-based spirits.

Founded in 2010, Avión Tequila quickly gained a reputation for its dedication to excellence and its commitment to the art of tequila-making. However, the ownership journey of Avión Tequila took a notable turn in 2016 when it was acquired by Pernod Ricard, a global leader in the wines and spirits industry. This acquisition marked a significant milestone for both Avión Tequila and Pernod Ricard, as it brought together Avión’s innovative approach to tequila production and Pernod Ricard’s extensive experience in crafting and distributing premium spirits on a global scale.

Pernod Ricard, founded in 1975 through a merger between two French anise-based spirit companies, has since grown into one of the world’s most influential spirits and wine companies. With a portfolio of renowned brands spanning various categories, Pernod Ricard is known for its deep respect for tradition while constantly pushing the boundaries of innovation. The acquisition of Avión Tequila aligned seamlessly with Pernod Ricard’s vision of offering consumers a diverse range of high-quality and distinctive spirits.

Under Pernod Ricard’s ownership, Avión Tequila continued to flourish, benefitting from the conglomerate’s resources, distribution networks, and expertise. The brand retained its commitment to crafting tequila through a meticulous process that involves harvesting only the finest Blue Weber agave and utilizing traditional methods, resulting in a refined spirit that captures the essence of Mexico’s tequila heritage.

What Is Avion Tequila?

Avión Tequila is a high-end brand of tequila known for its exceptional quality and craftsmanship. It is produced using traditional methods that highlight the natural flavors of agave, the plant from which tequila is derived. The brand was founded in 2010 and gained rapid recognition for its commitment to producing premium tequila that captures the essence of Mexico’s rich tequila-making heritage.

Avión Tequila is made from 100% Blue Weber agave, a succulent plant native to Mexico. The production process involves several key steps, including harvesting mature agave plants, slow-cooking them in traditional brick ovens, fermenting the extracted juices, and distilling the liquid to create a refined tequila. The brand is known for its attention to detail at every stage, resulting in a smooth and flavorful spirit that embodies the character of agave.

One of Avión Tequila’s notable distinctions is its use of the “piña,” the heart of the agave plant, which is slow-roasted to achieve a balance between sweetness and depth of flavor. The cooked agave is then crushed to extract the juices, which are fermented and distilled to create the final product. This meticulous approach sets Avión Tequila apart as a premium brand that values authenticity and craftsmanship.

The brand offers a range of tequila expressions, including Blanco (unaged), Reposado (aged for a short period), Añejo (aged longer), and extra-aged varieties. Each expression offers a unique flavor profile and complexity, showcasing the artistry and expertise of Avión’s master distillers.

In 2016, Avión Tequila was acquired by Pernod Ricard, a global leader in the wines and spirits industry. This partnership further bolstered the brand’s reputation and distribution reach, allowing more consumers around the world to experience its exceptional tequilas.

Avión Tequila has gained recognition and accolades in the spirits industry, receiving awards for its taste, quality, and packaging design. It has become a popular choice among tequila enthusiasts, cocktail aficionados, and those seeking a premium tequila experience that embodies the rich heritage of Mexico’s tequila culture.

History Of Avion Tequila

The history of Avión Tequila is a tale of entrepreneurial vision, dedication to quality, and a commitment to crafting exceptional tequila. The brand’s journey began in 2009 when Ken Austin, a former technology entrepreneur and tequila aficionado, visited a small town in Mexico’s Jalisco region, the heartland of tequila production. Inspired by the local culture, traditions, and the art of tequila-making, Austin embarked on a mission to create a tequila brand that would stand out for its authenticity and craftsmanship.

In 2010, Austin founded Avión Tequila, naming it after the Spanish word for “airplane.” The name was inspired by a moment when he and his friends looked up at an airplane flying overhead while sipping tequila and were struck by the idea of a brand that could “elevate” the perception of tequila. This notion of elevating the tequila experience became a guiding principle for the brand’s development.

From the outset, Avión Tequila focused on producing a high-quality spirit using traditional methods and premium agave. The brand’s production process emphasized attention to detail, including slow-roasting the agave piñas, fermenting the juices, and distilling the liquid multiple times to achieve a smooth and refined taste. This dedication to craftsmanship quickly set Avión Tequila apart in the competitive tequila market.

Avión’s reputation grew as it gained recognition and awards for its exceptional quality and taste. The brand’s commitment to sustainable and environmentally friendly practices also resonated with consumers, further contributing to its appeal.

In 2012, Avión Tequila gained widespread attention when it was featured prominently in the popular television series “Entourage.” This exposure boosted the brand’s profile and contributed to its growing popularity, especially among a younger audience.

The turning point in Avión Tequila’s history came in 2016 when the brand was acquired by Pernod Ricard, a global leader in the spirits industry. This acquisition provided Avión with the resources and distribution power of a renowned conglomerate, expanding its reach to international markets and solidifying its position as a premium tequila brand.

Under Pernod Ricard’s ownership, Avión Tequila continued to flourish, maintaining its commitment to crafting exceptional tequila while benefiting from the support of a global spirits leader.

The history of Avión Tequila is a testament to the power of passion, innovation, and the pursuit of excellence. From its humble beginnings rooted in a tequila-soaked inspiration, the brand has risen to become a symbol of craftsmanship and quality in the world of tequila.

The Evolution of Ownership

The evolution of ownership of Avión Tequila has been a dynamic journey marked by strategic shifts that have propelled the brand to greater heights and expanded its global presence.

Founding and Early Years (2010-2016): Avión Tequila was founded in 2010 by Ken Austin, an entrepreneur with a deep appreciation for tequila and a desire to create a brand that would redefine the perception of this spirit. During its formative years, Avión Tequila focused on crafting high-quality tequila using traditional methods and premium agave. The brand’s commitment to authenticity and craftsmanship helped it gain recognition and a loyal following.

Acquisition by Pernod Ricard (2016): A significant turning point in Avión Tequila’s history occurred in 2016 when the brand was acquired by Pernod Ricard, a global leader in the wines and spirits industry. This acquisition marked a strategic move that aligned Avión Tequila with a powerhouse conglomerate known for its extensive portfolio of premium spirits and its global distribution network. Pernod Ricard’s acquisition of Avión Tequila enabled the brand to access greater resources, reach new markets, and benefit from the expertise of a company with a deep understanding of the spirits industry.

Advancements and Expansion (2016-Present): Under Pernod Ricard’s ownership, Avión Tequila continued to thrive and expand its offerings. The brand capitalized on Pernod Ricard’s resources to enhance its production processes, marketing efforts, and distribution capabilities. This period of ownership evolution saw Avión Tequila solidify its position as a premium tequila brand, known for its exceptional quality and craftsmanship.

Global Reach and Impact: The ownership transition to Pernod Ricard propelled Avión Tequila onto the global stage. The brand’s products became more widely available in various markets, allowing consumers from different parts of the world to experience the unique flavors and refined character of Avión Tequila. This expanded reach helped Avión Tequila gain recognition as a respected player in the competitive tequila market.

Legacy and Future: The evolution of Avión Tequila’s ownership has been instrumental in shaping its legacy. The brand’s dedication to producing exceptional tequila remains unchanged, and its association with Pernod Ricard has further elevated its status in the spirits industry. The brand’s future may involve continued innovation, exploration of new markets, and the maintenance of its commitment to quality and tradition.

The Faces Behind Avion Tequila

The success and reputation of Avión Tequila have been influenced by the passionate individuals who have contributed their expertise and vision to the brand. While specific details about the team members may not be widely available, it’s worth noting some of the key figures who have played essential roles in shaping Avión Tequila’s identity and trajectory:

Ken Austin (Founder): Ken Austin is the visionary entrepreneur who founded Avión Tequila in 2010. His passion for tequila and desire to create a brand that would redefine the spirit’s perception were instrumental in establishing Avión as a premium tequila known for its exceptional quality and craftsmanship.

Master Distillers and Agave Experts: Behind Avión Tequila’s production process are the skilled master distillers and agave experts who have honed their craft to create the brand’s signature taste. These individuals are responsible for overseeing the traditional methods of agave cultivation, harvesting, cooking, fermentation, and distillation, ensuring that each batch of Avión Tequila meets the brand’s high standards.

Pernod Ricard Leadership Team: After Avión Tequila was acquired by Pernod Ricard in 2016, the leadership team of Pernod Ricard has played a crucial role in guiding the brand’s direction. This team includes experienced professionals from the global spirits industry who have leveraged their expertise to integrate Avión Tequila into the Pernod Ricard portfolio while maintaining the brand’s identity and commitment to quality.

While specific names and details about the individuals involved in Avión Tequila’s operations may not be readily accessible, the combined efforts of its founder, master distillers, agave experts, and the Pernod Ricard leadership team have contributed to the brand’s success and recognition in the world of premium tequila. Their dedication to craftsmanship, innovation, and quality has helped shape Avión Tequila into the respected and acclaimed brand it is today.

The Avion Experience

The Avión Experience is a concept that encapsulates the unique journey of enjoying Avión Tequila, from its creation to its consumption. It goes beyond just drinking a spirit and aims to provide a holistic and immersive encounter that celebrates the brand’s dedication to craftsmanship, authenticity, and the rich heritage of tequila-making. Here’s what the Avión Experience entails:

1. Craftsmanship and Tradition: The Avión Experience begins with an exploration of the brand’s commitment to craftsmanship and tradition. This includes understanding the meticulous process of agave cultivation, harvesting, cooking, fermentation, and distillation that goes into creating each bottle of Avión Tequila. The use of traditional methods, attention to detail, and a deep respect for tequila-making heritage set the stage for a truly authentic experience.

2. Flavor Profile: Avión Tequila is known for its smooth and refined flavor profile, which is the result of the brand’s careful production methods and the high-quality agave used in the process. Exploring the different expressions of Avión Tequila, from the unaged Blanco to the aged Añejo, allows enthusiasts to discover the nuances of taste, aroma, and complexity that each variety offers.

3. Innovative Cocktails: The Avión Experience extends to the realm of mixology, where the brand encourages creativity in crafting cocktails that showcase the versatility of its tequilas. From classic margaritas to inventive concoctions, Avión Tequila’s premium spirits serve as a canvas for mixologists to experiment and create memorable drinks that cater to various preferences.

4. Culinary Pairings: Pairing Avión Tequila with carefully selected food offerings enhances the sensory journey. The brand promotes the idea that tequila can complement a wide range of dishes, much like wine. Exploring these pairings can elevate the overall dining experience and highlight the compatibility of Avión Tequila with different flavors and cuisines.

5. Social and Lifestyle: The Avión Experience also embraces the social aspect of sharing moments with friends and loved ones. Whether it’s enjoying a tequila tasting event, hosting a gathering with Avión Tequila cocktails, or simply sipping the spirit in good company, the brand emphasizes the role of tequila as a catalyst for meaningful connections and memorable experiences.

6. Global Influence: As part of the Avión Experience, the brand’s global reach allows enthusiasts around the world to connect with the essence of Mexico’s tequila culture. Whether you’re in a vibrant city or a serene countryside, the Avión Experience transcends borders and offers a taste of authenticity and luxury.

In essence, the Avión Experience is an invitation to delve into the world of tequila through a lens of craftsmanship, innovation, and enjoyment. It’s an immersion into a brand that values tradition while embracing the contemporary, resulting in an elevated and unforgettable tequila journey.

The Legacy Continues

“The Legacy Continues” is a powerful and evocative phrase that encapsulates the idea that something valuable, influential, or significant is being carried forward and preserved for future generations. In the context of Avión Tequila, “The Legacy Continues” could refer to the ongoing commitment to the brand’s core values, traditions, and achievements, even as it evolves and grows over time.

Here’s how “The Legacy Continues” could apply to Avión Tequila:

Preserving Tradition: Despite any changes in ownership or expansion, Avión Tequila could remain dedicated to the traditional methods and principles that have shaped its identity since its founding. This continuity would honor the legacy of the brand’s craftsmanship and commitment to producing premium tequila.

Quality and Excellence: “The Legacy Continues” could signify that Avión Tequila maintains its unwavering dedication to producing high-quality spirits that exemplify the best of tequila craftsmanship. This commitment to excellence ensures that consumers can always expect a remarkable and consistent experience.

Innovation and Evolution: While honoring tradition, “The Legacy Continues” could also encompass a willingness to adapt and innovate, embracing new technologies, techniques, and ideas. This approach would ensure that Avión Tequila remains relevant and appealing to contemporary audiences while building upon its established legacy.

Cultural Significance: The phrase could allude to Avión Tequila’s role in preserving and promoting the cultural significance of tequila as a Mexican spirit. By maintaining a deep respect for the heritage and heritage of tequila-making, Avión Tequila contributes to the legacy of this time-honored tradition.

Global Reach: As Avión Tequila continues to expand its global presence, “The Legacy Continues” could indicate that the brand’s influence and impact are growing, reaching more people around the world. This global recognition contributes to the brand’s legacy as a symbol of premium tequila.

Community and Connection: Beyond the product itself, “The Legacy Continues” could encompass the relationships and connections formed around Avión Tequila. It signifies that the brand remains a catalyst for bringing people together, fostering a community of enthusiasts who share a passion for exceptional tequila experiences.

In essence, “The Legacy Continues” is a statement of continuity, resilience, and dedication to the values that have defined Avión Tequila’s journey. It’s a reminder that while times may change, the essence of the brand remains intact, and its impact on the world of spirits endures, carrying its legacy forward for generations to come.

Frequently Asked Questions

Avión Tequila’s acquisition by Pernod Ricard has provided the brand with greater resources, a global distribution network, and the expertise of a renowned spirits conglomerate. This ownership has contributed to the brand’s growth and increased its visibility on the international stage.

Yes, Avión Tequila continues to emphasize traditional methods in its production process, including harvesting premium agave and utilizing meticulous techniques to create its tequila expressions.

Ken Austin, inspired by his passion for tequila and the desire to create a brand that could elevate the perception of tequila, founded Avión Tequila.

Pernod Ricard acquired Avión Tequila in 2016.

Avión Tequila was founded by Ken Austin in 2010.

Avión Tequila is owned by Pernod Ricard, a global leader in the wines and spirits industry.


In conclusion, Avión Tequila, renowned for its premium quality and dedication to tequila craftsmanship, is owned by Pernod Ricard, a global leader in the wines and spirits industry. Acquired by Pernod Ricard in 2016, Avión Tequila’s journey of ownership evolution marked a significant turning point in the brand’s history. While founded in 2010 by entrepreneur Ken Austin with a vision to redefine tequila’s perception, Avión Tequila’s acquisition by Pernod Ricard aligned the brand with a conglomerate known for its extensive portfolio and worldwide distribution prowess.

Under Pernod Ricard’s ownership, Avión Tequila continued to thrive and uphold its commitment to traditional methods of tequila production, ensuring the preservation of its exceptional quality and craftsmanship. This partnership allowed Avión Tequila to leverage Pernod Ricard’s resources, distribution networks, and industry expertise, expanding its reach to international markets and solidifying its reputation as a premium tequila brand.



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