Who Owns Aloft Hotels?


Updated: March 25, 2023

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Aloft Hotels is a global hotel chain owned by Marriott International, one of the largest hotel companies in the world. Marriott International is a publicly traded company that operates over 30 hotel brands across more than 130 countries and territories.

Aloft Hotels was launched in 2008 as a boutique hotel brand aimed at millennial travelers. The brand offers a unique blend of style, design, and technology, and is known for its vibrant social spaces and innovative amenities. Aloft Hotels has since expanded to over 170 hotels in more than 20 countries, making it one of Marriott International’s fastest-growing brands.

Marriott International acquired the brand through its purchase of Starwood Hotels and Resorts in 2016. Prior to the acquisition, Starwood Hotels and Resorts had been the parent company of Aloft Hotels since its inception. The acquisition made Marriott International the largest hotel company in the world, with more than 7,000 properties and 30 hotel brands.

Today, Aloft Hotels continues to be a key brand within Marriott International’s portfolio. The brand is positioned as a lifestyle hotel brand that appeals to modern travelers who value design, technology, and social experiences. With its distinctive style and global presence, Aloft Hotels is a key player in the competitive hotel industry, and is likely to continue to grow and evolve under Marriott International’s ownership.

Who Owns Aloft Hotels?

Aloft Hotels is owned by Marriott International, one of the world’s largest hotel companies. Marriott International acquired Aloft Hotels as part of its purchase of Starwood Hotels and Resorts in 2016. Prior to the acquisition, Starwood Hotels and Resorts had been the parent company of Aloft Hotels since its launch in 2008. Today, Aloft Hotels operates as one of Marriott International’s 30 hotel brands, and is known for its stylish design, innovative amenities, and social spaces that appeal to modern travelers.

History of Aloft Hotels

Aloft Hotels is a relatively new hotel brand, having been launched in 2008 by Starwood Hotels and Resorts, which was later acquired by Marriott International. The brand was created to cater to the needs of the new generation of travelers who value design, technology, and social experiences.

The first Aloft Hotel opened in 2008 in Quebec, Canada. The brand’s early success led to rapid expansion, with new hotels opening in cities across North America, Europe, and Asia. Aloft Hotels also gained recognition for its innovative approach to hotel design, with sleek, modern rooms featuring tech-forward amenities such as keyless entry and mobile check-in.

In addition to its stylish accommodations, Aloft Hotels quickly became known for its vibrant social spaces, including W XYZ bars and lounges, which offer live music, cocktails, and a lively atmosphere. These social spaces have become a hallmark of the brand, attracting a diverse range of travelers, from business travelers to millennials to families.

In 2016, Marriott International acquired Starwood Hotels and Resorts, and with it, the Aloft Hotels brand. Today, Aloft Hotels operates more than 170 hotels in over 20 countries, and continues to be known for its unique blend of design, technology, and social experiences. As a part of Marriott International’s vast portfolio of hotel brands, Aloft Hotels is positioned for continued growth and success in the years to come.

Marriott International

Marriott International is one of the largest hotel companies in the world, with a portfolio of more than 30 hotel brands and over 7,600 properties across 133 countries and territories. The company was founded in 1927 by J. Willard Marriott and is headquartered in Bethesda, Maryland, USA.

Marriott International’s brands include luxury hotels such as The Ritz-Carlton and St. Regis, full-service hotels such as Marriott Hotels and Sheraton, lifestyle hotels such as Aloft and Moxy, and extended-stay hotels such as Residence Inn and TownePlace Suites. The company’s diverse portfolio allows it to cater to a wide range of travelers, from budget-conscious to luxury-seeking.

In addition to its hotel brands, Marriott International also operates a number of loyalty programs, including Marriott Bonvoy, which allows members to earn points and redeem them for free nights, flights, and other travel experiences. Marriott International has also invested heavily in technology, developing innovative platforms and tools to enhance the guest experience and streamline hotel operations.

Marriott International is committed to sustainability and social responsibility, with initiatives such as the Serve 360 program, which aims to address global social and environmental challenges through responsible business practices. The company is also a leader in diversity, equity, and inclusion, with a commitment to creating a culture of belonging for all associates and guests.

Starwood Hotels and Resorts

Starwood Hotels and Resorts was a global hotel company that was founded in 1969 and based in Stamford, Connecticut, USA. The company was known for its portfolio of upscale and luxury hotel brands, including St. Regis, W Hotels, Westin, Sheraton, and Le Méridien, among others.

Starwood Hotels and Resorts was a pioneer in the development of lifestyle hotel brands, with W Hotels being one of the first to offer a boutique-style experience with a focus on design, music, and fashion. The company also developed innovative amenities and services, such as Heavenly Beds and the Starwood Preferred Guest loyalty program.

In 2016, Starwood Hotels and Resorts was acquired by Marriott International, creating the world’s largest hotel company with a portfolio of more than 30 hotel brands and over 7,600 properties worldwide. The acquisition allowed Marriott International to expand its presence in key markets and segments, and to offer a wider range of travel experiences to its guests.

Today, many of the former Starwood Hotels and Resorts brands continue to operate as part of Marriott International’s portfolio, including St. Regis, W Hotels, and Westin. The legacy of Starwood Hotels and Resorts lives on through these brands and their contributions to the hospitality industry.

Ownership of Aloft Hotels

Aloft Hotels is owned by Marriott International, one of the world’s largest hotel companies. Marriott International acquired Aloft Hotels as part of its purchase of Starwood Hotels and Resorts in 2016. Prior to the acquisition, Starwood Hotels and Resorts had been the parent company of Aloft Hotels since its launch in 2008. Today, Aloft Hotels operates as one of Marriott International’s 30 hotel brands, and is known for its stylish design, innovative amenities, and social spaces that appeal to modern travelers.

Unique Features of Aloft Hotels

Aloft Hotels is known for its unique blend of design, technology, and social experiences, which sets it apart from other hotel brands. Some of the key features that make Aloft Hotels unique include:

  1. Stylish design: Aloft Hotels are designed to be modern and stylish, with sleek furnishings, bright colors, and bold artwork. The design is intended to create a fun and inviting atmosphere that appeals to younger travelers.

  2. Innovative technology: Aloft Hotels incorporate technology throughout the guest experience, from mobile check-in and keyless entry to in-room tablets and streaming services. The brand is known for its tech-forward approach to hospitality, which appeals to tech-savvy travelers.

  3. Social spaces: Aloft Hotels are designed to be social hubs, with lively bars, lounges, and communal areas that encourage guests to connect and interact. The brand’s W XYZ bars and lounges feature live music, cocktails, and a vibrant atmosphere, which make them popular with both hotel guests and locals.

  4. Pet-friendly: Aloft Hotels are pet-friendly, which is a unique feature that sets them apart from many other hotel brands. The brand’s “ARF” (Animals R Fun) program includes amenities such as dog beds, bowls, and treats, as well as local pet services and recommendations.

  5. Convenient locations: Aloft Hotels are often located in convenient city-center or airport locations, which makes them ideal for business and leisure travelers. The brand’s urban locations also allow guests to easily explore the local area and experience the city’s culture and nightlife.

Aloft Hotels’ unique features make it an appealing choice for travelers who value design, technology, and social experiences, and who are looking for a hotel brand that is modern, fun, and welcoming.

Frequently Asked Questions

As of 2021, there are over 150 Aloft Hotels worldwide.

Aloft Hotels is known for its unique blend of design, technology, and social experiences. Its stylish design, innovative technology, social spaces, pet-friendly policies, and convenient locations make it an appealing choice for travelers who value modern, fun, and welcoming hospitality.

Marriott International acquired Aloft Hotels as part of its purchase of Starwood Hotels and Resorts in 2016.

Aloft Hotels is currently owned by Marriott International.

Prior to the acquisition by Marriott International, Aloft Hotels was owned by Starwood Hotels and Resorts.

Conclusion

In conclusion, Aloft Hotels is owned by Marriott International, one of the world’s largest hotel companies. Marriott International acquired Aloft Hotels as part of its purchase of Starwood Hotels and Resorts in 2016, and since then, Aloft Hotels has operated as one of Marriott International’s 30 hotel brands. Aloft Hotels is known for its unique blend of design, technology, and social experiences, which sets it apart from other hotel brands. Its stylish design, innovative technology, social spaces, pet-friendly policies, and convenient locations make it an appealing choice for travelers who value modern, fun, and welcoming hospitality.


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