Updated: January 27, 2023

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The long-term effects of the boycotts on Coors Brewing Company’s business are difficult to quantify, as there have been multiple boycotts against the company over the years for different reasons, and the impact of each boycott would likely have varied. However, it is likely that the boycotts have had some impact on the company’s business, although it is not clear to what extent.

The 1970s boycott, which was organized by the AFL-CIO and supported by various other labor unions, civil rights groups, and progressive organizations, was successful in reducing Coors’ sales and damaging the company’s reputation in some parts of the country. The company has since then made efforts to improve its relationship with its workers and the community.

The 1980s boycott, in response to the company’s financial support of conservative political candidates and groups, had a limited impact on the company’s sales and reputation. It’s worth noting that despite the boycotts, Coors Brewing Company has remained a successful and profitable company. It’s also likely that the company has taken steps to address the issues that led to the boycotts and improve its reputation over time.


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